Home About Content Marketing Campaigns Customer Stories Technical Content Outdoor Portfolio

Content Marketing Portfolio

A selection of my content marketing projects for B2B SaaS, including product marketing content, newsletters, blogs, guides, and social media posts. 

Companies Featured : GoGuardian and Pear Deck Learning

Company Overview: GoGuardian and Pear Deck Learning are leading edtech software companies in the K-12 market, marketing safety and security software to districts and learning software at the class-level. 

Product Marketing

Project: Integrated Launch of Pear Deck Tutor, Pear Assessment, and GoGuardian Teacher

Challenge: To drive user adoption of a newly integrated product suite (Pear Deck Tutor, Pear Assessment, and GoGuardian Teacher) and generate interest among potential leads.

My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication) 

Project: Pear Deck Customer Activation

Challenge: Increase user engagement and product adoption among existing Pear Deck customers, specifically targeting underutilized template categories.

My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)

    Newsletters

    Project: Pear Deck Learning and GoGuardian Newsletters

    Challenge: Effectively manage and deliver engaging content to a large subscriber base (over 1.3 million) across two distinct GoGuardian brands (Pear Deck Learning and GoGuardian).

    My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)

    Blogs

    Project: Pear Deck Learning and GoGuardian Blogs

    Challenge: Establish Pear Deck Learning and GoGuardian as thought leaders in the education technology (EdTech) space, attracting a wider audience of educators, administrators, and potential leads.

    My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)

      How To Implement GoGuardian Beacon for System-Wide Success

      Recognizing the subtle signs of student distress can be daunting. With thousands of students, important indicators can easily be overlooked, leaving some without the crucial support they need.

      In this context, leveraging technology like GoGuardian Beacon is not just beneficial but essential. Beacon serves as a vital component of a district's safety and mental health strategy, using advanced detection to spot early warning signs and promptly notify the right responders.

      To facilitate a successf

      Inside Pear Deck Learning's Certified Coach Community - Blog | Pear Deck Learning

      Embarking on a journey with Pear Deck Learning's Certified Coach Community opens doors to a world of opportunities for educators, enriching their professional lives and empowering them to foster greater engagement and learning in their classrooms.


      Let’s take a deeper look into how Pear Deck Learning’s Certified Coach community has touched the lives of other educators and created endless growth opportunities for classroom leaders across the nation.

      The Pear Deck Learning Certified Coach Commu

      Tutor Match Pal: Elevating Tutoring with AI - Blog | Pear Deck Learning

      The challenge of articulating tutoring needs

      Understanding the precise tutoring requirements of students is fundamental to delivering personalized and effective learning experiences. Unfortunately, students frequently encounter difficulties in explaining their educational needs, which can result in less than optimal tutor-student pairings.

      Recognizing this gap, we've developed the Tutor Match Pal, an AI-powered chat feature designed to facilitate more detailed tutoring requests. Leveraging our

      Long-Form Content

      Project: Pear Deck Learning Guides

      Challenge: Generate leads and empower sales efforts for Pear Deck Learning's launch, targeting educators, administrators, and potential leads. Products featured: Pear Deck Learning, Pear Deck, Pear Assessment (formerly, Edulastic), Pear Deck Tutor, and Pear Practice

      My Role: Content Strategist & Writer/Editor

      Social Media

      Project: Pear Deck Learning Launch

      Challenge: Maximize awareness and generate excitement for the launch of Pear Deck Learning, targeting educators, administrators, and potential leads.

      My Role: Content Marketing Strategist (editorial calendar planning and execution, writing, editing, and publication, community management)