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A selection of my content marketing projects for B2B SaaS, including product marketing content, newsletters, blogs, guides, and social media posts.
Company Overview: GoGuardian and Pear Deck Learning are leading edtech software companies in the K-12 market, marketing safety and security software to districts and learning software at the class-level.
Challenge: To drive user adoption of a newly integrated product suite (Pear Deck Tutor, Pear Assessment, and GoGuardian Teacher) and generate interest among potential leads.
My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)
Challenge: Increase user engagement and product adoption among existing Pear Deck customers, specifically targeting underutilized template categories.
My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)
Challenge: Effectively manage and deliver engaging content to a large subscriber base (over 1.3 million) across two distinct GoGuardian brands (Pear Deck Learning and GoGuardian).
My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)
Challenge: Establish Pear Deck Learning and GoGuardian as thought leaders in the education technology (EdTech) space, attracting a wider audience of educators, administrators, and potential leads.
My Role: Content Marketing Lead (editorial calendar planning and execution, writing, editing, and publication)
Challenge: Generate leads and empower sales efforts for Pear Deck Learning's launch, targeting educators, administrators, and potential leads. Products featured: Pear Deck Learning, Pear Deck, Pear Assessment (formerly, Edulastic), Pear Deck Tutor, and Pear Practice
My Role: Content Strategist & Writer/Editor
Challenge: Maximize awareness and generate excitement for the launch of Pear Deck Learning, targeting educators, administrators, and potential leads.
My Role: Content Marketing Strategist (editorial calendar planning and execution, writing, editing, and publication, community management)