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Meet Mollie

Stumbled upon this by accident? You're in for a wild ride (or at least a mildly informative one).

Harnessing Storytelling for B2B Lead Generation and Beyond

My career began by fostering a love for language as a high school English teacher. This experience instilled a deep appreciation for storytelling's power to connect and engage audiences.

This passion for impactful narratives naturally translated to the world of B2B and B2C content strategy. Here, I excel at crafting compelling narratives that elevate the customer voice and champion the brands they believe in.

My content work has boosted website traffic, increased newsletter subscriptions, and optimized paid campaigns, leading to enhanced brand visibility, trust, and credibility.

Marketer and Writer

While I relish the precision and impact of B2B content, venturing into outdoor writing lets me practice storytelling in a lively, dynamic environment. This work demands intensive research, expert interviews, and a deep empathy to place myself in the reader's shoes—understanding their curiosities and what drives them to action. My contributions to outdoor and travel campaigns are not just about promoting destinations; they're about building brand trust and authority with travel brands through authentic, engaging storytelling—mirroring the goals of B2B SaaS companies.

What's in it for you?

Are you ready to transform your brand's story from mundane to memorable? I specialize in ditching clichéd narratives to forge genuine connections that spark conversations and conversions. Let's connect and explore how your brand's story can become irresistibly engaging.

Certifications

Content Marketing

HubSpot, Jul 2022

SEO

HubSpot, Jul 2022

Digital Marketing

HubSpot, Jul 2022

AI for Marketers

Marketing AI Institute, Jan 2024

Degrees

Master of Arts

English Literature

University of Glasgow, 2019

Bachelor of Arts

Political Science, History 

University of Missouri, 2014

Featured Work

Meet Pear Deck Learning - Blog | Pear Deck Learning

Learning happens over a lifetime through educational experiences and everyday interactions. It is a continuous process sparked by a student’s inherent natural curiosity – inspiration to explore, discover, and understand.

This curiosity prompts us to ask “what if”? It drives our imagination of what could be and empowers us to create change.

At the heart of every classroom lies a unique ecosystem, a vibrant hub led by the expertise of an educator where learning flourishes through steadfast suppo

Beacon's Role in Saving Lives in Neosho Schools

In Missouri, Neosho School District was facing a heartbreaking challenge. With nearly 5,000 students across 10 schools, the district was grappling with a distressing series of student suicides. They were in dire need of immediate action.

The following account combines a shared panel interview between the current and former administrators of Neosho School District and a personal narrative shared by Tracy Clements, GoGuardian’s K-12 Student Safety Subject Matter Expert and Neosho’s former Directo

Transforming Student Support with Pear Deck Tutor in California's Perris Union High School District - Customer stories | Pear Deck Learning

Mark Synnott, coordinator of educational services at the Perris Union High School District in California, knows better than anyone that every lesson shapes the future of the students in his district. His story isn't just about adapting to change — it's about thriving in it.

A seasoned educator with a tech background as well as a stage three cancer survivor, he found his calling amidst extreme adversity. After beating this illness, he knew he wanted to live for something more. He discovered a pa
Alaska Blog •

I flew in an airplane to see bears in Alaska. Here's why this is my favorite way to see grizzly bears in the wild

One of my favorite animals to view in the wild are bears. Since I was a kid, I loved touring the national parks across the United States for a chance to see a black bear or grizzly in the wild. A few years ago, I moved to Kodiak Island, known as the “Island of Bears”, where I get the immense pleasure of seeing brown bears in the wild all summer.

However, even a day on Kodiak doesn’t compare to the experience of taking a bear tour to Katmai National Park. In August 2023, I had the honor to take
Alaska Blog •

Hiking trails on Kodiak Island, Alaska

For a truly unique Alaskan adventure, consider adding a trip beyond Alaska’s mainland to voyage across the Shelikof Strait to Alaska’s emerald escape – Kodiak Island.

Nestled in the Gulf of Alaska, Kodiak Island, the second-largest island in the United States, unfolds a vast expanse with over 60 miles of well-paved roads. This lends itself perfectly to either a relaxing weekend getaway or an immersive week-long journey. The island is a vibrant mosaic of deep-rooted cultural heritage, a wide arr
Backpacker •

I Moved to 'Bear Island.' Here's What I Learned.

The first time I saw a Kodiak bear was totally unexpected. It was early November, and a heavy snowfall had recently covered the mountains surrounding the town of Kodiak, Alaska. Daytime highs were hovering just above 0°F, and only a few lingering salmon remained in the half-frozen streams.

“It’s too late for bears,” I told my husband when we first arrived on the remote, Alaskan island. “We will have to wait for summer before we see one.” At the time, I thought all brown bears hibernated solidly