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A selection of my B2B SaaS campaigns, featuring thematic content marketing and go-to-market launches.
As Content Marketing Manager, I led a campaign highlighting GoGuardian Beacon during Mental Health Awareness Month.
Company Overview: A leading education technology company providing tools to manage and protect student devices, fostering safe and effective digital learning environments.
Strategy:
I spearheaded the content marketing strategy for the successful launch of Pear Deck Learning. My contributions included crafting the pillar content that served as the foundation for a cohesive, multi-channel marketing campaign.
Company Overview: A leading education technology company providing a suite of tools to support curriculum and instruction in a K-12 classroom.
Integrated Content Strategy: In collaboration with the cross-functional partners, I developed a comprehensive content strategy encompassing a variety of formats: