A selection of my B2B SaaS campaigns, featuring thematic content marketing and go-to-market launches.

As Content Marketing Manager, I led a campaign highlighting GoGuardian Beacon during Mental Health Awareness Month.

Company Overview: A leading education technology company providing tools to manage and protect student devices, fostering safe and effective digital learning environments.

Strategy:

• Customer stories: Showcased real schools using Beacon to identify at-risk students.
• Expert insights: Interviews and blog posts explored mental health's impact and a systematic approach.
• Actionable resources: A step-by-step guide for implementing Beacon in schools.
• Data-driven approach: Statistics emphasized the urgency of addressing the crisis.

• Product integration: Content connected mental health awareness to Beacon through real-world use cases.

I spearheaded the content marketing strategy for the successful launch of Pear Deck Learning. My contributions included crafting the pillar content that served as the foundation for a cohesive, multi-channel marketing campaign.

Company Overview: A leading education technology company providing a suite of tools to support curriculum and instruction in a K-12 classroom. 

Integrated Content Strategy: In collaboration with the cross-functional partners, I developed a comprehensive content strategy encompassing a variety of formats:

• Customer Stories: I partnered with educators to create compelling stories that showcased how Pear Deck Learning transformed their classrooms. These stories provided a relatable and impactful demonstration of the product's value proposition.
• Informative Blog Posts: I created a series of engaging blog posts that addressed educators' specific pain points and provided practical tips and insights on how to utilize Pear Deck Learning effectively.
• Targeted Social Media Engagement: I leveraged social media platforms to generate excitement for the launch. Through targeted posts and engaging content, I sparked conversations with educators and fostered a vibrant online community around Pear Deck Learning.
• Data-Driven Newsletters: I revamped the Pear Deck newsletter to deliver a curated mix of content tailored to specific educator needs. This ensured educators received relevant information and remained engaged with the brand.