A selection of customer stories that were a part of a storytelling initiative for GoGuardian & Pear Deck Learning

Company Overview: GoGuardian is leading education technology company providing tools to manage and protect student devices and deliver equitable instruction through two portfolio suites, GoGuardian (GoGuardian Teacher, Admin, & Beacon) and Pear Deck Learning (Pear Deck, Pear Assessment, Pear Deck Tutor, and Pear Practice). 

Challenge: Amplify the impact of GoGuardian and Pear Deck within the education community by showcasing real-world success stories.

My Role: As the Lead Program Planner, Content Manager, and Writer for this initiative, I spearheaded the development and execution of the strategic customer stories program.

Outcomes:

• Initially tasked with creating 4 impactful stories in the first quarter, I actively identified and secured 12 customer narratives within the first quarter of launch. 
• I built a comprehensive plan for ongoing story sourcing and publishing. This included collaborating with CSMs, monitoring customer communications, and engaging with the educator advocate community.
• Managed the content creation process, from initial brainstorming to writing, editing, and final publication across various formats. I also developed a content distribution plan, ensuring stories reached a broad audience through owned media channels (blogs, email newsletters) and earned media placements.

Impact:

• Customer stories positioned Pear Deck Learning as a leader in educational technology, leveraging real-world impact to bolster market credibility.
• Content served as source material for captivating paid advertising and social media campaigns, further amplifying brand messaging.
• Established an accessible repository of customer success stories, testimonials, and case studies. This rich content pool provided valuable assets for future marketing initiatives, including webinars, presentations, and additional content creation.