Your Content Strategist

My journey began with a deep love for language as a high school English teacher, a role that laid the groundwork for my career in content marketing for mission-driven software companies. I specialize in transforming customer experiences into powerful marketing tools. My strategic approach has not only enhanced website traffic and increased newsletter subscriptions but also optimized paid campaigns, boosting brand visibility, trust, and credibility.

Customer-centric marketing

Utilizing authentic testimonials, in-depth case studies, and customer-generated content, I turn satisfied customers into vocal advocates. My content goes beyond speaking to the audience—it speaks for them, forging a bridge of trust and reliability between them and our brand.

Data-driven marketing

I excel in using key digital marketing tools like HubSpot, Google Analytics, and Salesforce, ensuring each piece of content is data-driven and SEO-optimized. My skills also cover managing social media platforms, content management systems, and project and client management software. This comprehensive expertise allows me to develop and execute content strategies that integrate seamlessly across departments, fulfilling broad organizational needs and facilitating cross-functional collaboration.

What's in it for you?

Are you looking to make your brand's story not just heard but felt? I specialize in transforming routine narratives into compelling content that captures attention and drives action. Connect with me to see how we can make your brand's story resonate with authenticity and impact, leveraging both my creative and technical expertise.

Still reading? 

In addition to my professional pursuits, I explore travel and outdoor writing, which brings fresh, dynamic perspectives back to my primary role. This not only enhances my storytelling skills but also underscores my dedication to crafting genuine narratives across various sectors. If you're curious, take a peek at my travel and outdoor writing in this portfolio for a dash of adventure!

HubSpot, Jul 2022

HubSpot, Jul 2022

HubSpot, Jul 2022

Marketing AI Institute, Jan 2024

English Literature

University of Glasgow, 2019

Political Science, History 

University of Missouri, 2014